The Fiji Visitors Bureau is to be renamed and rebranded Tourism Fiji in January 2009. French Polynesia changed the name of the government-financed Tahiti Tourist Development Board to Tahiti Tourisme years ago and Fiji is finally following their lead. "Tourism Fiji" is less stuffy than "Fiji Visitors Bureau" and better describes what Fiji's tourism bureaucracy is all about. Unfortunately for Fiji, however, the domain Tourismfiji.com is owned by an Australian company and one wonders why the Fiji tourism tzars didn't select the name Fiji Travel which they do control. I suppose that's because Google returns 4,460,000 results for tourism fiji and only 685,000 for fiji travel. Fiji me, bro.